WorldDAB | Shaping the future of digital radio | Technology
Creating consistency, flexibility and simplicity for the global campaign to make radio digital
WorldDAB is the global industry forum for DAB digital radio, facilitating the adoption and implementation of broadcast digital radio based on DAB, the standard embraced by broadcasters across Europe, Asia Pacific and beyond. As digital radio continues to expand, WorldDAB needed a refreshed brand strategy to ensure its messaging remained clear, consistent and adaptable across multiple platforms.
Details
Activities
AI-fel Tower
An early experiment with AI image making that turned curiosity into creative direction.
blah.untangleyourbrand.com
Read more about the creative thinking behind this project, and how an early experiment with AI image making turned curiosity into creative direction.
Our long-term partnership with Nigel has brought greater clarity and consistency to how WorldDAB communicates its mission. From the initial rebrand to ongoing campaign development, his deep understanding of our organisation and stakeholders has been invaluable. As we continue to promote DAB as the future of broadcast radio, Nigel’s creative frameworks and refreshed identity have made it easier to deliver clear, cohesive messaging across global markets and events.
Bernie O’Neill Project Director, WorldDAB
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